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Purpose in industrial B2B

Case study

German Hilti and Swedish SKF are two examples of companies that have strived to build the foundations of a purposeful business: quality products and quality service, innovation and continuous improvements, as well as a strong commitment to reducing their environmental impact.

Hilti has a direct sales model that is fairly unique among tool makers. It has enabled them to interact directly with customers and create a stronger bond by securing direct customer feedback. The customer relationship gives them an edge in both creating the best products and getting their message out.

SKF is a true legacy brand of Swedish industrial manufacturing. Initially world famous for its patented quality products, it has today evolved to a modern industrial leader with focus on creating good working environments for its workers and limiting its environmental impact. SKF recently transitioned to 100% renewable electricity in both Canada and the US. And it still pushes innovation and new, quality products.

About Hilti

Hilti is a global professional construction tools manufacturer and service provider based in Lichtenstein.

About SKF

SKF is a global industrial manufacturing company founded in Sweden, focused on bearings, seals and related services.

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