What’s next
A brand new B2B world
Industrial B2B is experiencing a transformative shift that is fundamentally changing the traditional market dynamics. Companies are compelled to manage numerous challenges simultaneously, prompting a series of substantial, strategic questions.
Multiple shifts
There is a shift towards a digitalized, automated and sustainable industry.
- Purpose-driven strategies are a winning formula through the market shift.
- Digitalization and technological shifts are changing the landscape.
- Sustainable solutions, circularity and efficient use of resources is a win-win.
Trailing perception
Perception of industrial B2B companies trail behind despite positive efforts in areas such as innovation and sustainability.
- A legacy and image of being traditional and slow.
- Nordic heritage values could be turned into key differentiation assets.
- Outdated brand and experience often holds back the image.
Global growth
There is a challenge to operate in a decentralized and global organization with a growing portfolio of brands.
- Sub-optimal use of brand assets with growing number of M&A’s.
- Growing complexity of portfolio and go-to-market.
- An explosion of physical and digital touchpoints.
Young talent
It's challenging to attract the next generation of talents and new skill sets.
- Increased expectations on employers.
- Structure hinders showcasing group’s progressive brands.
- Role of brand is increasing in employer branding.
—We see that these shifts and strategic challenges are often interlinked and are difficult to tackle separately, they require a holistic approach.
How we can help
We help to future-proof industrial B2B companies
For the last 25 years, Lynxeye has guided industrial B2B companies and top-level management through transformative shifts, answering complex questions about the future of business.
Embracing a holistic approach, Lynxeye future-proofs industrial B2B companies by guiding a purpose-driven strategic direction, steering brand architecture from chaos to clarity, and enhancing brand expression to manifest the strategic direction.
By considering both business and brand perspectives, we deliver impactful execution.
How we support industrial B2B companies:
Your next
Expansion
Uncover and size new growth opportunities for your business. Our team will provide the data-based advice you need to evaluate and prioritize between opportunities.
Services
Services
- Growth Opportunity Mapping™
- Geographical expansion
- Future scenarios
- Category extension
- Expansion roadmaps
Your next
Purpose
Find the answer to why your business exists and will prosper in the future. With us, you get 25 years’ experience of monitoring and developing corporate purpose.
Services
Services
- Corporate purpose
- Purpose Index™
- Purpose roll-out
Your next
Strategy
Develop a clear and actionable strategy for where intend to go. Our team’s extensive strategy experience will help you achieve full business potential.
Services
Services
- Business strategy
- Commercial strategy
- Positioning strategy
- Portfolio strategy
- Pricing strategy
- Brand strategy
- Go-to-market strategy
- Communication strategy
- Digital strategy
- Sustainability strategy
- Strategy roll-out
- Brand architecture strategy
Your next
Foresight
Keep track of the factors that will influence your future business. Our proprietary methods show you what is around the corner and help you understand why.
Services
Services
- Change Drivers™
- Competitive landscape
- Movements and trends
Your next
Customer
Explore your audience or identify entirely new segments. Our proprietary solutions help you decode what drives and motivates your customers on a fundamental level.
Services
Services
- Human Motivations™
- Audience profiling
- Market segmentation
- Design target group
Your next
Identity
Create or refresh strong brand identities that resonate with your customers. Our team will ensure a consistent brand expression that sets you apart and puts you ahead in your market.
Services
Services
- Brand architecture design
- Visual identity
- Naming
- Sonic identity
- Digital identity
- Identity roll-out
Your next
Innovation
Stay ahead of the game by innovating faster and better than the competition. The Lynxeye team will help you innovate with confidence and stay competitive in fast-moving markets.
Services
Services
- Innovation portfolio
- Product innovation
- Service innovation
- Commercial innovation
- Digital innovation
Your next
Experience
Create exceptional experiences that your audience loves and comes back for. We help you understand which moments matter the most and how they strengthen relationships.
Services
Services
- Signature Experiences™
- Customer experience
- Digital experience
- Employee experience
Your next
Communication
Make sure your communication stays connected to your strategy and business objectives. We help you plan, evaluate and optimize your communication efforts.
Services
Services
- Communication strategy
- Campaign development
- Campaign production
- Campaign follow up
- Marketing and media plan
Your next
M&A Deal
Sign deals and partnerships, confident that you factored in all relevant aspects. We help you evaluate opportunities and forecast the impact on your brand or portfolio.
Services
Services
- M&A assessments
- Brand equity valuation
- Investment portfolio advice
- Joint venture brands
- Partnership evaluation
Your next
Roll-out
Successfully turn your hard work and great ambitions into reality. Our team will make sure your team is equipped to succeed and prepared for the many pitfalls of implementation.
Services
Services
- Beacon Initiative Program™
- Growth roadmaps
- Initiative roadmaps
- Strategy roll-out
- Purpose roll-out
- Identity roll-out
- Workforce transformation
Your next
Organization
Unlock the full potential of your organization by transforming your culture and capabilities. We help you structure, develop and optimize the impact of your purpose, people and leaders.
Services
Services
- Organization design
- Corporate culture transformation
- Employer value proposition
- Employee engagement program
- Executive transitions
- Transformational leadership
- Workforce transformation
—When creating a brand experience for a B2B company, we use the term B2P (Business to People) as a reminder of a more human approach with a sensibility for emotional drivers — an effective way to differentiate towards the competition.
Experience and cases
Lynxeye helped future-proof the global engineering group, Sandvik
Navigating towards a digitalized, automated, and resource-efficient industry, Lynxeye guided Sandvik through strategic direction, brand architecture, and brand experience, considering both business and brand perspectives.
In 2023, Sandvik is grounded in its purpose to advance the world through engineering and has executed a global roll-out of their brand, both externally and internally.
Sectors
We are proud to have supported a wide range of corporations within the industrial B2B sector, in the pursuit of their next opportunity.
Sandvik
A true industry leader
Sandvik Coromant
Ready for B2B future
Munters
A clear new direction
Veoneer
Actionable, purpose-driven strategy
Sandvik
Repositioned and looking like a true leader
Lynxeye helped Sandvik emphasize its commitment to lead the shift towards a digitalized and automated industry.
Sandvik Coromant
Modernized and ready for growth
Lynxeye created a new brand experience that equips Sandvik Coromant for a digital future and reflects its commitment to drive positive change.
Munters
A clear direction in a competitive landscape
Munters came to Lynxeye with the need to future-proof and differentiate their brand to better face increased international competition.
Veoneer
An award-winning automotive safety electronics company
Lynxeye created a strategy around the purpose of creating trust in mobility along with clear foundations that gave actionable direction to the full organization.
