Hélène Barnekow, Telia

We’re releasing a new podcast, The Brand Podcast, or as we say in Swedish – Varumärkespodden.

In Varumärkespodden, we’re joined by Swedish top executives to discuss leadership, business and brand building, in times of intensified demands from both customers and society.

In this episode

In this first episode, we’re joined by Hélène Barnekow, president of TeliaSonera in Sweden. We discuss leadership and brand building for the future, being obsessed with your client and how brands increasingly need to be a force for positive change in society.

About Varumärkespodden

Varumärkespodden is produced in cooperation with Dagens Media and the interviewer is Johan Ekelin, co-founder of Lynxeye. As you might have guessed from the name, the content is in Swedish at this moment, but who knows what happens ahead…

Perhaps you have an idea of who we should interview next? Connect on Twitter or email yourfriends@lynxeye.com