What’s next
Building trust and true customer-centricity
Driven by technological advancements and a shift toward more personalized care amidst intense competition, we see a golden opportunity - by fostering transparent and value-driven brands, companies can establish trust and reliability.
Investing in a sustainable brand portfolio and architecture, and driving hyper-personalized experiences will be pivotal in securing a lasting position in a new, dynamic market landscape.
Winning with purpose
Large Pharma companies often face the challenge of being perceived as greedy profit-hunters. To alter this perception, there's a need for the entire industry to shift towards a more purpose-driven approach, focusing on solving patient problems and addressing crucial societal needs.
However, this shift goes beyond just talking about purpose. It's essential for health and pharma companies to show honest intent behind their brand promise and prove their commitment to positive impact through their products, services, and customer experiences.
The health-conscious consumer
The focus in healthcare is shifting from treatment to prevention, evidenced by the rise in self-care practices and supplement use among patients. This is partly a post-pandemic trend, and is also driven by consumers' increased access to information, social media influence, and tools like generative AI.
Pharma and consumer health companies must adapt to these changes. They need to engage earlier in the consumer and patient journey and maintain a presence in spaces frequented by consumers, whether that is in social media, in pharmacies or on search engines.
The hunt for true personalization
Consumers, overwhelmed by an abundance of products and services promising health benefits, are becoming increasingly indifferent. Health companies that successfully blend preventive care with personalized, relevant offerings have a change to stand to out and gain significantly.
To achieve this, companies must deeply understand their customers' unmet needs, frustrations, and aspirations. This understanding enables the creation of products and services that are thoughtful, distinct, and tailored, addressing multiple dimensions of wellness.
Brand portfolios for future growth
Pharma and consumer health companies often have brand portfolios rooted in R&D and medical terminology, an inside-out approach that hinders customer-centricity and focus on customer benefits. Ultimately, it stands in the way of a meaningful connection between the brand and its consumers.
Creating customer experiences that resonate can build understanding, trust, and empower consumers in managing their health. This approach not only improves the healthcare experience but also establishes strong, sustainable brand portfolios in the healthcare and pharma industry.
—The rise of the health-conscious consumers set new expectations on the whole pharma and consumers health sectors. Hence, building trust is more important than ever.
How we can help
Your partner in building trust and customer-centricity
At Lynxeye, we help pharma and consumer health companies improve brand perception and strengthen their position as consumer brands.
How we support healtcare and pharma:
Your next
Expansion
Uncover and size new growth opportunities for your business. Our team will provide the data-based advice you need to evaluate and prioritize between opportunities.
Services
Services
- Growth Opportunity Mapping™
- Geographical expansion
- Future scenarios
- Category extension
- Expansion roadmaps
Your next
Purpose
Find the answer to why your business exists and will prosper in the future. With us, you get 25 years’ experience of monitoring and developing corporate purpose.
Services
Services
- Corporate purpose
- Purpose Index™
- Purpose roll-out
Your next
Strategy
Develop a clear and actionable strategy for where intend to go. Our team’s extensive strategy experience will help you achieve full business potential.
Services
Services
- Business strategy
- Commercial strategy
- Positioning strategy
- Portfolio strategy
- Pricing strategy
- Brand strategy
- Go-to-market strategy
- Communication strategy
- Digital strategy
- Sustainability strategy
- Strategy roll-out
- Brand architecture strategy
Your next
Foresight
Keep track of the factors that will influence your future business. Our proprietary methods show you what is around the corner and help you understand why.
Services
Services
- Change Drivers™
- Competitive landscape
- Movements and trends
Your next
Customer
Explore your audience or identify entirely new segments. Our proprietary solutions help you decode what drives and motivates your customers on a fundamental level.
Services
Services
- Human Motivations™
- Audience profiling
- Market segmentation
- Design target group
Your next
Identity
Create or refresh strong brand identities that resonate with your customers. Our team will ensure a consistent brand expression that sets you apart and puts you ahead in your market.
Services
Services
- Brand architecture design
- Visual identity
- Naming
- Sonic identity
- Digital identity
- Identity roll-out
Your next
Innovation
Stay ahead of the game by innovating faster and better than the competition. The Lynxeye team will help you innovate with confidence and stay competitive in fast-moving markets.
Services
Services
- Innovation portfolio
- Product innovation
- Service innovation
- Commercial innovation
- Digital innovation
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Experience
Create exceptional experiences that your audience loves and comes back for. We help you understand which moments matter the most and how they strengthen relationships.
Services
Services
- Signature Experiences™
- Customer experience
- Digital experience
- Employee experience
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Communication
Make sure your communication stays connected to your strategy and business objectives. We help you plan, evaluate and optimize your communication efforts.
Services
Services
- Communication strategy
- Campaign development
- Campaign production
- Campaign follow up
- Marketing and media plan
Your next
M&A Deal
Sign deals and partnerships, confident that you factored in all relevant aspects. We help you evaluate opportunities and forecast the impact on your brand or portfolio.
Services
Services
- M&A assessments
- Brand equity valuation
- Investment portfolio advice
- Joint venture brands
- Partnership evaluation
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Roll-out
Successfully turn your hard work and great ambitions into reality. Our team will make sure your team is equipped to succeed and prepared for the many pitfalls of implementation.
Services
Services
- Beacon Initiative Program™
- Growth roadmaps
- Initiative roadmaps
- Strategy roll-out
- Purpose roll-out
- Identity roll-out
- Workforce transformation
Your next
Organization
Unlock the full potential of your organization by transforming your culture and capabilities. We help you structure, develop and optimize the impact of your purpose, people and leaders.
Services
Services
- Organization design
- Corporate culture transformation
- Employer value proposition
- Employee engagement program
- Executive transitions
- Transformational leadership
- Workforce transformation
—We are seeing more and more companies taking on roles as consumer brands rather than just pharmaceutical companies. GSK and Haleon are two great examples.
Experience and cases
Two decades of helping healthcare and pharma find brand-driven growth
Lynxeye intentifies new opportunities for companies in health, health services, pharmaceuticals and MedTech using strategic business insights and actionable strategies.
We specialize in guiding organizations through challenging market landscapes, defining future roles, and crafting compelling offerings and experiences.
Sectors
We are proud to have supported a wide range of companies within the consumer health, pharma and MedTech sectors.
RFSU
Swedish market leader
Kronans Apotek
Detailed growth initiatives
Dynamic Code
Sales up 67% YoY
NeoSmart Health
Clearly defined offering
ACO
A leading Nordic skincare brand
RFSU
A strong sustainability strategy to support and strengthen the body rights cause
Lynxeye conducted a materiality analysis to identify prioritized areas for the sustainability strategy. Each prioritized area was concretized into actionable tasks that were then delegated to specific stakeholders.
Kronans Apotek
New growth through untapped consumer drivers
Lynxeye developed a unique positioning and brand strategy based on overlooked consumer drivers. The new strategy aims to help KronansApotek unlock new growth opportunities where they have a right to win.
Dynamic Code
Advanced DNA technology for consumer use
Dynamic Code needed to fuel future business growth. Lynxeye provided unique customer, market and business insights that fed into a new market positioning and brand strategy.
NeoSmart Health
A plan for service development, customer experience design, and a successful launch
Lynxeye helped Neosmart identify a progressive target group and design a customer experience based on its drivers and barriers. The team alsodeveloped the service prototype and clinic concept.
ACO
An eco-conscious skincare brand established in 1939
Lynxeye helped ACO Nordic find a way to target a younger group of customers, without alienating their current base. Targeting was made actionable by developing a new brand strategy that included an implementation plan.
—As global populations age, there's a growing demand for preventive health measures to extend active, healthy lifespans. Pharma and Biotech companies stand to play a crucial role in this trend, offering solutions that enable people to live longer, healthier lives. This is a priority for many, who are willing to invest time and resources into maintaining their health.