Automotive companies have traditionally been important in their home markets, both as symbols for national pride and as important employers in many parts of the world. These elements and others, like visionary use of technology and being in tune with what customers want, help make many automotive companies highly purposeful.
Explore more about purpose in automotive and other industries in Purpose Index™ 2024.
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Case study
In its home market Japan, Toyota has clearly managed to build a lot of trust and a strong relationship with the general public. But it’s the ability to build a compelling story around its future role that sends its Vision score off the charts.
American Tesla, a company founded with the highly visionary purpose of pioneering electric vehicles and speeding up the global transition to EVs, is not able to score the same levels of Trust, Vision nor Impact in its home market.
It is likely that Tesla’s public image has been negatively impacted by widely reported statements and actions by its founder, Elon Musk.
About Toyota
Toyota is a leading Japanese automotive company recognized for its innovation and production of reliable and fuel-efficient vehicles. It is known for its commitment to sustainability and quality.
About Tesla
Tesla is an American electric vehicle and clean energy company. Renowned for its innovation in the automotive industry, Tesla produces electric cars, energy storage solutions, and solar products.
Read about how purpose works in different industries and learn about its verified business impact in Purpose Index™ 2024.
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For our Global 2024 report, we’ve surveyed the general public about 550 companies around the world. Get in touch to book a walkthrough of the results for your company, or to hear about findings for an industry or geographic market.
