Carl found a more permanent context as a Design Director at Lynxeye, after freelancing at various design studios in Stockholm and London.
Meet Carl du Rietz
One of our Designers
How did you end up at Lynxeye?
After studying design at Berghs School of Communication, I worked at various design studios in Stockholm and London. I then chose to become a freelancer after a few years, embracing the independence it offered.
But over time, I started longing for a more permanent context, and Lynxeye’s way of working felt new and exciting. The role of Design Director would offer me more than just development as a designer, but also let me hone my skills within brand strategy and insights work. Therefore, it felt like a natural next step for my career.
What makes Lynxeye from different from design studios where you’ve worked?
As a Designer at Lynxeye, you’re not only a key part in securing quality in design deliveries, but also contribute to strategic discussions. The essence of our design process is always rooted in foundational strategic work, where insights are gathered and form the basis for a strategic direction.
You are being encouraged to delve into nitty gritty design details one day, and the next you might find yourself taking part in setting strategic directions for a global brand. Lynxeye is all about honoring design craftsmanship, but places equal importance on strategy and insights, so our designers can grow across all areas.
—As a Designer at Lynxeye, you’re not only a key part in securing quality in design deliveries, but also contribute to strategic discussions.
What skills are needed to succeed as a Designer at Lynxeye?
Apart from understanding the craft and having a general interest for design and brands, a belief in insights-driven and strategic design is essential. Also, collaboration is key; we thrive on close-knit project teams and an open dialoguebetween all areas.
Moreover, proficiency in our the design tools we use is vital. On a daily basis, we primarily work in Figma, but Designers are expected to also be fluent in the Adobe suite. Apart from that, video editing skills, UX, animation and 3D work is an added advantage that could further elevate your contributions.
—I'm fortunate to get to collaborate with a diverse range of fascinating clients, a dynamic that which keeps me continuously challenged and eager to learn.
What was a client project that you especially enjoyed?
I think our work for Sandvik that was launched this fall was something else. The project went on for nearly two years and included pretty much every touchpoint you can imagine.
Handling projects of this magnitude presents its challenges, requiring not only a robust design system but also extensive collaboration. This project stands as a testament to the value of strong teamwork, both within our team and in partnership with the client.
Why have you stayed at Lynxeye?
I'm fortunate to get to collaborate with a diverse range of fascinating clients, which keeps me continuously challenged and eager to learn. Lynxeye also stands out as an exceptionally generous employer, granting substantial freedom with a lot of responsibility, even for our junior team members.
Above all, working alongside a team of colleagues boasting diverse skills and backgrounds is truly developing and fun!
