I am a multidisciplinary Brand Designer specialized in visual identity, branding and packaging design. I have been an avid craftsman of ideas since a young age, which led me to practicing design as a profession.
Design Director
Carl du Rietz
Over the past 10 years, I’ve had the privilege to work at multiple world leading branding and design agencies in Sweden and in the UK. I have extensive experience from working with a vast variety of industries and companies such as Netflix, Sony PlayStation, Premier League, Pernod Ricard, NCC and Danone to name a few.
Besides that, I have a diploma in Graphic Design from Berghs School of Communication.
Name a great purpose example
My favorite purposeful company at the moment is IKEA. They truly deliver on their purpose and have a consistent and clear design expression that is rarely compromised.
—I truly believe in collaboration and I think that it’s a crucial part in creating great ideas and groundbreaking design.
When do you love your work?
That is when you start something from zero and through continuous sketching, testing and discussion end up with something that really works. I truly believe in collaboration, and I think that it’s a crucial part in creating great ideas and groundbreaking design.
