Driven by a curiosity to explore the cultural nuances of purpose and meaning, I strive to integrate these insights with my passion for strategic work, together with design principles and explorative thinking to arrive at innovative solutions.
Strategy Consultant
Valerie Ong
I have worked with a diverse range of clients across the government and hospitality sectors, as well as within regional teams in FMCG, Retail and BNPL spaces.
When do you love your work?
As a consumer who also works with the Asian market, I am most interested in learning about purpose and why it works from our Swedish counterparts. I aim to use these insights to transform the Asian market, bit by bit!
—Driven by a curiosity to explore the cultural nuances of purpose and meaning, I strive to integrate these insights with my passion for strategic work
Name a great purpose example
franUniqlo is one I feel is worth highlighting. While it has a fairly simple purpose of uplifting customers' lives with good clothing at accessible prices, it delivers that brand philosophy very clearly, reflecting Japanese sensibilities consistently across product innovations, marketing strategy, and even in the ways in which their organizational functions work together.
