Ulrika Haak

My dual background in business and psychology has equipped me with a toolbox that allows me to view and solve problems holistically. I’m intrigued by understanding different perspectives and I believe that an open and curious approach often opens up for new and better solutions.

I have an M.Sc. degree in Organizational Innovation and Entrepreneurship from Copenhagen Business School and a B.Sc. degree in Psychology from Lund University. Prior to joining Lynxeye, I worked at Sony as a part of their startup acceleration program team where I primarily worked with venture scouting, market analysis and innovation.

I was involved in a project that looked into how to better identify and target female-founded startups. A way of working towards closing the gender financing gap within the startup ecosystem. This resulted in insights and recommendations for a startup investment team, which they now use in their work towards narrowing the investment gap.

I’m always inspired by companies aiming to form the future of food, whether it’s about sustainable packaging, improving the supply chain or producing healthier and more sustainable food alternatives. It’s an industry in constant forward-motion which is exciting.

One of my favorite purposeful companies is LEGO. It’s a resilient brand that has maintained the traditional feeling of a family-owned company, while still being highly innovative and responsive to their customers.

I think it’s a great example of a company that was able to successfully turn a declining business around by prioritizing their purpose. Staying close to their core has enabled them to create a brand experience with an appeal that spans generations, which I think is very impressive.