Thea Zander

I am a recent graduate from the Stockholm School of Economics with a strong interest in art and branding. I hold a B.Sc in Business & Economics and an M.Sc in Business & Management, ppending the past five years on studying and active involvement in the student association. Drawing upon my academic foundation and experience in creative industries, I have developed an innovative yet structured approach to addressing business challenges.

In terms of my work background, my most recent experience was in the art sector as a marketing communicator at the art museum Artipelag. Additionally, I have taken on part-time jobs during my studies and have been actively engaged in SSE's student association, contributing to various roles such as math tutoring and overseeing choreography for the school's annual theatre production.

One of my favorite purposeful brands is Ben & Jerry’s. I admire how the company consistently and cleverly integrates purpose into its product line. Ben & Jerry’s approach to sustainability is nuanced, and they are unafraid to take a stand on social and environmental issues, striving to make the world a better place.

I see the purpose for companies as a genuine commitment to doing good that can truly succeed when it seamlessly aligns with the business model.