Progress with Purpose Summit 2021
04 From PowerPoint to reality

About how to surpass the challenges of bringing your purpose to life.

A lot of companies struggle with a disconnect between the ambition behind its purpose and the reality of it. Purpose-driven business strategies need to stretch beyond the purpose into implementation and finally maintenance.

This panel will discuss some of the challenges of successful purpose implementation phases in large corporations. We will look at ways to inspire, equip and incentivize an organization to become and stay purpose-driven.

The panel

  • Hélène Barnekow, CEO of Microsoft Sweden
  • Per Carleö, Senior Vice President and Head of Brand at Telia
  • Monika Werthén, Marketing Director Nordics and Innovation Lead for Central Europe and Nordics at Danone
  • Hanne Søndergaard, CMO and EVP of Marketing, Innovation, Communication and Sustainability at Arla Foods
  • Johan Ekelin, Partner and co-founder of Lynxeye