In a world where more and more brands are becoming irrelevant, purpose can be an anchor to secure future relevance. But by connecting with customers on fundamental levels, purposeful companies don’t only reap long-term benefits, they are also highly successful here and now.
This panel will look at what it takes to be both purpose-driven and successful, and why seemingly purposeful products and services don’t necessarily sell well at first. We will discuss how to find that sweet-spot where customers experience both personal (me) benefit and societal (we) benefit.
We’re seeing more and more investors and entrepreneurs realizing the big future opportunities of purpose-driven businesses and ideas. Changemakers with the capital and power to make large scale difference are shifting focus to sustainability and positive impact for people and society.
This panel will provide three different perspectives – the impact investor’s, the entrepreneur’s, and venture capital’s – on how to leverage owner influence to create positive change and sustainable business growth. We will discuss successful strategies for getting management and co-investors on board with a purpose-driven agenda.
While corporate purpose is often based in fundamental human values which can indeed be global, how purpose is perceived is always relative to cultural context. Global companies need to understand this in order to draw full commercial benefit from purpose.
This panel will focus on the dynamic Asia-Pacific region and discusses why an open-minded and emphatic approach is essential in order to decode different markets and unlock opportunities. We will also have a look at how the COVID affected how purpose is perceived across the globe in 2020.
A lot of companies struggle with a disconnect between the ambition behind its purpose and the reality of it. Purpose-driven business strategies need to stretch beyond the purpose into implementation and finally maintenance.
This panel will discuss some of the challenges of successful purpose implementation phases in large corporations. We will look at ways to inspire, equip and incentivize an organization to become and stay purpose-driven.
The Progress with Purpose Summit™ is taking place on Wednesday 10 March at 8 – 10 a.m. CET. Register to participate now.