Lynxeye Purpose Index™
Global 2023

The Lynxeye Purpose Index™ is a global study of how purposeful the general public perceives companies to be. It has been carried out consistently since the first study in 2015.

For the Global 2023 report, we’ve surveyed the general public about some 430 companies around the world.

Download the full report here →

We believe that tomorrow’s winning companies are purpose-driven and solve:

Our fact-based definition of purpose:

An honest intention to lead positive change.

Lynxeye surveys a total of 15,000 respondents in seven of the world’s largest economies about which statements they associate with certain companies and brands.

Among the companies measured in this report are the world’s 50 largest corporations and brands that are well known to the general public in all seven markets that we surveyed. They are ranked in a list of the world’s top 50 most purposeful corporations.

See the list

The study also covers large corporations and a selection of brands from certain industries and categories in each market, representing industries and categories that we know from experience are often highly purpose-driven.


Get your copy of Lynxeye Purpose Index™ Global 2023

Want to know more?

We’ve measured how purposeful 430 companies are globally. Your business could be among them, and your industry definitely is.

Contact us to book a meeting for a walkthrough of the results for your company, or to hear about findings for an industry or geographic market.

Contact us to set up a meeting

We love giving presentations on the impact of purpose and how it can secure future relevance and differentiation for companies and brands. We can join conferences or seminars as keynote speakers or panel participants. Contact us if your team or organization would like to hear more!

Contact us to book a presentation