Progress with Purpose Summit
01 The winners of tomorrow

About how purpose brings your business future commercial wins.

In a world where more and more brands are becoming irrelevant, purpose can be an anchor to secure future relevance. But by connecting with customers on fundamental levels, purposeful companies don’t only reap long-term benefits, they are also highly successful here and now.

This panel will look at what it takes to be both purpose-driven and successful, and why seemingly purposeful products and services don’t necessarily sell well at first. We will discuss how to find that sweet-spot where customers experience both personal (me) beand societal (we) benefit.


  • Bodil Eriksson, CEO of M – Volvo Car Mobility
  • Klas Balkow, CEO of Axfood
  • Magnus Groth, CEO of Essity
  • Christian Ihre, Partner and co-founder of Lynxeye