Live recordings now available

A live-streamed digital summit for forward-thinking business executives and purpose-driven changemakers.

We were live on 10 March – recordings are now available below.


Four thought-provoking themes about the main challenges for purpose-driven business leaders today


The winners of tomorrow  Watch it now →

How purpose brings your business future commercial wins

In a world where more and more brands are becoming irrelevant, purpose can be an anchor to secure future relevance. But by connecting with customers on fundamental levels, purposeful companies don’t only reap long-term benefits, they are also highly successful here and now.

This panel will look at what it takes to be both purpose-driven and successful, and why seemingly purposeful products and services don’t necessarily sell well at first. We will discuss how to find that sweet-spot where customers experience both personal (me) benefit and societal (we) benefit.


  • Bodil Eriksson, CEO of M – Volvo Car Mobility
  • Klas Balkow, CEO of Axfood
  • Magnus Groth, CEO of Essity
  • Christian Ihre, Partner and co-founder of Lynxeye

Watch the recording now


Investing for impact  Watch it now →

How purpose-driven owners are rewriting the rules

We’re seeing more and more investors and entrepreneurs realizing the big future opportunities of purpose-driven businesses and ideas. Changemakers with the capital and power to make large scale difference are shifting focus to sustainability and positive impact for people and society.

This panel will provide three different perspectives – the impact investor’s, the entrepreneur’s, and venture capital’s – on how to leverage owner influence to create positive change and sustainable business growth. We will discuss successful strategies for getting management and co-investors on board with a purpose-driven agenda.


  • Björn Öste, Co-founder of Good Idea Drinks and Oatly
  • David Batstone, Impact Investor and co-founder of Just Business
  • Elin Ljung, Director of Communication and Sustainability at Nordic Capital
  • Jessica af Sandeberg, Client Leader at Lynxeye

Watch the recording now


A world of opportunities  Watch it now →

How your business can leverage purpose globally

While corporate purpose is often based in fundamental human values which can indeed be global, how purpose is perceived is always relative to cultural context. Global companies need to understand this in order to draw full commercial benefit from purpose.

This panel will focus on the dynamic Asia-Pacific region and discusses why an open-minded and emphatic approach is essential in order to decode different markets and unlock opportunities. We will also have a look at how the COVID affected how purpose is perceived across the globe in 2020.


  • Anna-Karin Birnik, Global Head, Brand Development and Group Digital Channels at Standard Chartered Bank
  • Niclas Kvarnström, Swedish Ambassador to Singapore
  • Severine Vauleon, Global Vice President – Lux at Unilever
  • Lucien Harrington, Managing Director Asia Pacific and Head of Offering and Communications at Lynxeye

Watch the recording now


From PowerPoint to reality  Watch it now →

How to surpass the challenges of bringing your purpose to life

A lot of companies struggle with a disconnect between the ambition behind its purpose and the reality of it. Purpose-driven business strategies need to stretch beyond the purpose into implementation and finally maintenance.

This panel will discuss some of the challenges of successful purpose implementation phases in large corporations. We will look at ways to inspire, equip and incentivize an organization to become and stay purpose-driven.

The panel

  • Hélène Barnekow, CEO of Microsoft Sweden
  • Per Carleö, Senior Vice President and Head of Brand at Telia
  • Monika Werthén, Marketing Director Nordics and Innovation Lead for Central Europe and Nordics at Danone
  • Hanne Søndergaard, CMO and EVP of Marketing, Innovation, Communication and Sustainability at Arla Foods
  • Johan Ekelin, Partner and co-founder of Lynxeye

Watch the recording now

Hosted by Christian Ihre and Johan Ekelin, and moderated by Sabinije von Gaffke

Sign up

Get the full Purposeful Brands™ 2021 report and top 30 lists when released on 24 March

We respect your privacy. Lynxeye will only use your personal information to provide content you requested or that we believe may be of interest to you. Unsubscribe at any time. For privacy practices, see our Privacy Policy