We’ve consistently measured business purpose for five consecutive years using our purpose index. Thanks to using a yearly adjusted index, we’re able to compare results from year to year.
The 35 largest companies in terms of turnover:
The 35 most used apps and websites.
Apps that were among the 10 most used and/or downloaded in the last three years:
Websites that were among the most visited during the month prior to when the study is conducted:
If a brand qualifies both as app and website, it is only counted once
Aided awareness is part of the study and very low awareness will disqualify a brand.
Sweden, US and China
Nationally representative sample, recruitment via global panel partner
314 brands in total
2,200 respondents per market
Oct 20 – Oct 29, 2020