I am a seasoned professional with more 5+ years of experience dedicated to helping top management teams tackle strategic challenges and drive sustainable change.

Team Leader

Johanna Sundberg

I have over 5 years of experience assisting top management teams in solving strategic issues and implementing sustainable change.

As a former management consultant, I've collaborated with management teams across diverse industries. I've assisted companies in tasks ranging from identifying new business prospects and expanding into new markets to defining fresh strategic paths and executing transformative changes. When partnering with a client, my goal is to ensure that the impact of our work is tangible, beneficial, and enduring – both for them and their stakeholders. This is why I prioritize sustainability as the cornerstone of all my endeavors.

When partnering with a client, my goal is to ensure that the impact of our work is tangible, beneficial, and enduring – both for them and their stakeholders.
Johanna Sundberg

Name a great purpose example

I love the way that Disney has managed to transform its offerings over the decades. They have stayed relevant by adapting to changing conditions while also preserving and honoring their heritage. They are both old and experienced, as well as innovative and exciting at the same time.

What is corporate purpose?

To me, having a purpose as a company means having a clear, collective understanding of why we exist, for whom, and why. It's wonderful to know what your purpose is, but when everyone in the company can truly feel that purpose, that's when the real magic happens.