Team Leader
Emma Kotteri
My primary experience is from the finance, fashion and food sectors. In the last few years, I’ve mainly worked in growth strategy projects in Thailand, China and The United Kingdom.
I have a M.Sc. in Marketing and Media Management from Stockholm School of Economics.
—One of the most satisfying parts of my work is seeing the strategies that we have developed being implemented and brought to life.
When do you love your work?
When the people on the client's side reiterate our recommendations in their own words. It makes me proud that they have understood it so completely, and I often learn something in return based on the way they frame it differently than we did.
Name a great purpose example
Patagonia. I am a sucker for good storytelling, nature and purpose-aligned business models.
How do you create impact?
By first learning the ins and outs of the client's business so that I can later challenge them in a credible and empathetic way.
