My ability of merging strategic and creative thinking with analytical skills allows me to uncover meaningful data insights while striving to uphold a holistic perspective.
Insights Consultant
Elin Liu
With a foundation in economics, I'm particularly enthralled by delving into the fundamental human motivators driving our choices and the pivotal forces that shape them.
I hold a MSc degree in Economics and a BSc in Business & Economics from the Stockholm School of Economics. I also studied marketing management at EDHEC Business School in France. Prior to joining Lynxeye I worked as a data analyst at Swedbank.
—I find it very exciting to be actively helping companies gain a better understanding of their business and their customers, to create change that benefits both parties, and the society at large.
Name a great purpose example
Dove is a brand I find very inspiring. Their commitment to support their customers, while confronting toxic beauty ideals and highlighting the adverse impact on our mental well-being, is truly commendable. Their campaigns aim to redefine beauty norms, positively influencing the confidence and self-esteem of countless individuals worldwide. If you haven’t already, I strongly suggest watching Dove Real Beauty Sketches, as it offers a thought-provoking insight into our subconscious self-perception.
When do you love your job?
Not long ago, I encountered the following quote: “Persistence without insight will lead you to the same outcome”. In other words, new, relevant, and actionable insights to a problem or situation is crucial for breaking the status quo, and it is a prerequisite for any meaningful advancement. Hence, I find it very exciting to be actively helping companies gain a better understanding of their business and their customers, to create change that benefits both parties, and the society at large.
