Tom Rushbrook
Senior Creative Advisor

I’ve been fortunate to spend the past 20 years leading and collaborating with some of the world’s most creative designers, artists, athletes and innovators within the biggest brands in the sporting goods industry. I have a continuous goal of pushing the boundaries of style and performance innovation to create consumer centric purpose driven products, narratives, process’ and experiences.

I am a true believer of mentoring and developing diverse talent to create highly productive aspirational teams, empowering them to bring their vision to life through discovery, joy and open collaboration in order to unlock their true creative potential.

I’ve had the opportunity to work and liv in four countries: UK, France, Germany and the US, always with a creative focus on innovation and sustainability. Most recently, as the Senior Design Director, Nike Sportswear, I lead an amazing team of talented designers and problem solvers to ideate, innovate and create some of the best-selling and most loved lifestyle and performance product in the market.

Recently, I decided it was time for a change and moved to Sweden with my wife and two young boys to reprioritize personal creativity and unlock new experiences and conversations. I’m calling it “Chapter 2”.

I am a true believer of mentoring and developing diverse talent to create highly productive aspirational teams. Tom Rushbrook

What’s the most satisfying part of your work?

It’s those “goose bumps moments”. People and the power of collaboration, how it drives fantastic creative discussions within the team lead through diverse perspectives and ideas with one shared goal of solving a problem.

I’m constantly amazed time and time again how those great ‘aha moments’ are unlocked through open team dialogue and feedback, seeing empowered teams collaborate and generate incredible ideas and solutions whilst having fun.

Now, being outside of the corporation and beginning this new chapter I find satisfaction in meeting with great talents and through the exchange of ideas and thoughts – a truly refreshing and exciting chapter of new experiences and dialogue.

—Lego continues to fascinate and excite me – how a brand that has brought so much joy and happiness to generations continues to evolve and lead. Tom Rushbrook

What’s your favorite purposeful brand?

That’s always a tough one – especially in today’s climate, with so much change that companies are having to deal with both from an environmental and social context. These past few years brands have needed to be agile and think/act differently in order to stay relevant and connected with the consumer – environmentally, socially and digitally…

Lego continues to fascinate and excite me – how a brand that has brought so much joy and happiness to generations continues to evolve and lead – whether through its lofty sustainable targets meaning it has to reinvent the way it manufactures its core product to the way it has collaborated with external partners embracing and balancing the digital future of play.

What business leader do you think leads with great purpose and how?

Gary Vaynerchuk continues to be an inspiration. I have been following his social for some time now and am always blown away by his optimism, empathy and empowering his teams. How he is constantly in awe of the talent around him and how he sees to protect their personal space and vision. Leading through open honest conversation and humility – that it’s ok to not know all the answers.