I’ve worked with marketing strategy and business development in multiple industries, ranging from tech to automotive. With a background mainly in new ventures, I have developed a skillset covering brand building, innovation strategy and user experience.
I hold a B.Sc. in Business and Economics with a major in Marketing and Brand Management from Lund University and I am currently undertaking my M.Sc. in Business and Management at Stockholm School of Economics.
Before joining Lynxeye, I was involved in building the food-tech company Picsmart, a digital platform for sustainable and local grocery deliveries. Moreover, I have worked with business development at established sustainability-focused scale-ups such as X Shore and NORNORM.
—I believe that in times of rapidly switching consumer trends, fast fashion and a decline in craftsmanship, it’s a challenge to build a brand that stands for the complete opposite.
I believe that in times of rapidly switching consumer trends, fast fashion and a decline in craftsmanship, it’s a challenge to build a brand that stands for the complete opposite. A company that does just that in an impressive way is Blugiallo, a Swedish digital tailoring service for menswear.
Blugiallo has democratized contemporary made-to-measure menswear by combining a fully digital customer journey, modern technology and traditional Italian tailoring. No unsustainable returns, no size compromises, no problem. While making life easier for their customers, this brand has successfully found a place for a traditional craft in an otherwise very automated world.