To me, the most creative place to be in building a brand is the strategic development phase. That’s where I find true passion in my work. And if I also have the benefit of working with a client that in a sea of sameness dares to be contrarian, then my passion turns to love.
I have more than 20 years of global experience from previous brand director and CMO roles at fashion/lifestyle brands and digital start-ups. A proven track record in driving growth for some of today’s most desired brands, like Levi’s and Absolut Vodka, combined with extensive expertise in turning brands into cultural icons with a focus on fashion, lifestyle and tech.
The imminent challenge for companies today is relevance. If you took away 75% of all brands tomorrow, people wouldn’t care.
Nike. I love almost everything about them. Great products, great stores, great marketing and great values. They live up to what purpose is all about, an honest intention to make the world a better place. I think they should run for President!
Bill Gates, who is donating 30% of his fortune to fight global inequality.
Disruptive brand strategies and happy clients!