Rebecca Pang
Strategy Consultant

Educated in both marketing and accountancy, I’m great with both words and numbers. With experience in both the client and agency side within companies of different sizes, I also understand the nuances of business processes. Efficiency and being detail oriented are my greatest strengths!

I have experience in marketing for FMCG companies and branding in a local branding consultancy, DIA Brands, across several industries (i.e. energy, journalism, eldercare and butter). Through the various projects ranging from research to execution, I have helped create refreshed business directions, brands and messaging.

What’s the most satisfying part of your work?

It’s when the research phase is completed and I’m able to present the insights to the client, which can then form the basis of the project. It’s when everything that diverged (i.e. primary and secondary research, internal and external meetings) is able to converge again into meaningful insights that can be acted on.

What does purpose for companies mean to you?

Purpose for companies is the northstar that they should follow and incorporate throughout their processes. To be differentiated and purposeful, companies need to be true to their roots — what they wanted to provide to their consumers.

Do you have a favorite purposeful brand?

It has to be Magazine B! It is my favorite periodical that is published by B Media Company, which is based in Korea (my favorite country!) and sparked my passion for branding. In a world flooded with brands, Magazine B identifies what a good brand is and communicates their value with unique insights and in-depth analysis. Each issue is a deep dive into everything you need to know about that brand. From its brand story to interviews of their consumers and company executives. Definitely a highly recommended read for anyone with an interest in branding!