Olle Ericson
Team Leader

With a broad background in a variety of different industries such as financial services, consumer goods and telecom, I always look to solve critical business questions in new, uncharted ways. I have a genuine love for developing bold strategies for brands to grow by taking an outside-in perspective and merging market analysis, creativity and science to create the best results.

I’ve worked in Southeast Asia as I spent close to 10 months in Bangkok working with a client in the financial service industry. I have a M.Sc. in Marketing & Media Management and B.Sc. in Business & Economics from Stockholm School of Economics. Exchange studies at Wirtschaftsuniversität Wien in Vienna, Austria.

—I am currently intrigued by the transition journey the fintech app Tink has embarked upon – from a pure financial service tool for people to becoming a platform for open banking. Olle Ericson

What’s your favorite purposeful brand?

Evian, for successfully differentiating the king of commodities – water – to such a degree that they are often able to take a price premium that far exceeds the competition.

What’s the most satisfying part of your work?

I especially enjoy working closely with a team to find answers to critical business problems – and of course then identifying answers that deliver impact with a true win-win-win scenario for business, people and society. It just makes my day.

What company, category or brand currently inspires you at the moment?

I’m currently intrigued by the transition journey the fintech app Tink has embarked upon – from a pure financial service tool for people to becoming a platform for open banking. It’s a bold move and I look forward to see other brands daring to think unconventionally to deliver business impact.