Nerissa Reyes
Insights Consultant

I consider my skillset as a combination of analytical and people skills. People are my passion in all aspects, from social issues to consumer behavior. I have been working with marketing, market research and business strategy since the beginning of my career, making my way up in the business world since the age of 19.

I have a B.Sc. in Marketing from the Central American University. Before joining Lynxeye, I worked for two major research agencies and for the insights departments at Unilever Nordics.

What the biggest business impact you have helped create?

I moved to Sweden from a small Central American country, where I had the pleasure of working with many start-ups and non-profit organizations in Sweden. I helped three of them developing their business model and branding strategy, which they have kept and optimized until this day.

Do you have a favorite purposeful company?

Maybe because of my experience working there, but I have to say Unilever. The company is strongly purpose driven in all aspects, both for its brands and its employees.