Martin Palmcrantz
Team Leader
I have international experience from working across a range of categories such as FMCG, telecom, fashion, automotive, and banking. I’ve spent 2 years in Asia, living in both Singapore and Bangkok while working on a transformation project for one of Thailand’s largest consumer banks. I have special expertise within segmentation, brand strategy and concept development.
I have a background from brand management at a global FMCG company, with 8+ years experience of brand and business development. B.Sc. in business administration and M.Sc. in marketing management from Uppsala University.
—I really appreciate what Ableton is doing for the music community – both the quality software that they deliver and the inspiration to go with it.
Do you have a favorite purposeful company?
Being that I’m quite the music freak, and a hobby producer myself, I have to say that I really appreciate what Ableton is doing for the music community – both the quality software that they deliver and the inspiration and tutorials to go with it.
What brand inspires you at the moment?
I want to highlight Swedish Teenage engineering, for their creative and playful music gear. They have their own unique approach to things and have managed to engage a lot of people, myself included. I keep telling myself that I should get that OP-1 🙂
