Malin Barkman Lind
Team Leader

I’m a specialist in future market scoping, business analysis and brand strategy. I’ve worked across a variety of retail industries and markets within B2C and B2B.

I have 15+ years working within retail companies and several major brands such as Fazer, Interflora, The Body Shop and Gudrun Sjödén. I have a M.Sc. in Retail Business from Stockholm School of Economics.

—Purpose means understanding a company’s unique place in society’s ecosystem, what it can both claim and achieve. Malin Barkman Lind

Do you have a favorite purposeful company?

I really admire a San Francisco-based shoe company called Rothy’s. They combine hardcore sustainability and great style, at the same time as they engage and connect with their customers.

What’s the most satisfying part of your work?

To have the privilege to work with fantastic and insightful people from such a broad range of industries. Together, we dive straight into the core of their business.

What company do you think has a great purpose and why?

Patagonia, for being bold and encouraging boldness within the company, among customers and in society.