Josefina Hagberg
Strategy Consultant

I have previous experience in international business, brand strategy and business venturing. I’m especially interested in international expansion and market trends in consumer-centric industries.

I have a double M.Sc. in Marketing and Management from National University of Singapore and Stockholm School of Economics. B.Sc. in Business and Economics from Stockholm School of Economics and exchange semester at University of Otago in Dunedin, New Zealand.

—At Lynxeye, I get to be both analytical and creative when helping clients. I really believe that our way of working unravels exciting opportunities, using consumer insights as the starting point in all we do. –Josefina Hagberg

What’s the most satisfying part of your work?

At Lynxeye, I get to be both analytical and creative when helping clients. I really believe that our way of working unravels exciting opportunities, using consumer insights as the starting point in all we do. Even better, I get to do all of this for some of the most impactful brands in the world – it can’t get better than that!

What company do you think has a great purpose and why?

Recently, I think we have seen a great rise in truly purpose-driven MedTech companies in Sweden. I am personally intrigued by what Werlabs is doing, disrupting the healthcare industry with proactive instead of reactive medical tests. To me, that is a bold move that really puts the consumer at the heart of the business.

What category inspires you at the moment?

At the moment, I feel very inspired by companies that are finding new ways to reduce food waste, an important environmental issue we need to talk more about. Companies like Matsmart and Karma have found interesting business models that I think we will see more of going forward.