Johan Snällfot
Partner and Head of Client Team

My passion is connecting insights to strong business strategies and customer-centric ways of working for a resilient competitive edge. Whether your objective is radical growth, premiumization, or future-proofing your business, it all comes from creating indisputable value for your future customers. I have international experience from various industries such as Banking, FMCG, Retail, Automotive, Governmental, Health & fitness, Medical, and Spirits.

I have a M.Sc. in Media Technology from KTH, Royal Institute of Technology, and 14 years’ experience of working as a brand management consultant supporting companies with insight-driven strategy development.

—My specialization lies within connecting consumer research and insights to actionable recommendations. Johan Snällfot

What’s your favorite purposeful brand?

Google Pixel and Massimo Dutti. Two very different brands with a clear common ground – subtle expressions and attention to details, at a great price.