I see myself as a problem solver and curious by nature, this combination together with my interest of digging deep into data has been really helpful to truly understand consumer drivers and needs. During my years at Lynxeye I have developed expertise within consumer insights, where I am specialized in quantitative research methods and connecting insights from these into actionable recommendations.
I have a M.Sc. in Industrial Engineering and Management from University of Linköping.
—The most satisfying part of my work is being part of a journey where a single game-changing insight could lead to a completely new brand or direction for a company.
I might be patriotic, but I always admired Swedish dairy brand Norrmejerier’s ambition of doing good things for its local region, Norrland. They don’t do it just by selling high quality products, but also by keeping it local from a sustainability perspective and engaging in the local community to keep Norrland alive.
The most satisfying part of my work is being part of a journey where a single game-changing insight could lead to a completely new brand or direction for a company. Another satisfying part of my work is the variety of cases and industries we work in. For me it means a great opportunity to learn something new about consumers or increase my knowledge for a specific industry.