Isabelle Norén
Insights Consultant
I have international experience in leading and conducting research to understand consumer journeys and brand strategy in various industries such as fintech, fashion retail and FMCG.
My strengths are my curiosity and urge to get to the heart of things. This gives me the ability to truly understand people’s true motivations, feelings and needs. In combination with my expertise in qualitative research, this has become a super power 😉
—The most satisfying part of my work is knowing that I contribute to a better experience for consumers all around the world, by influencing brands to truly understand and prioritize people’s needs.
What does purpose for companies mean to you?
Purpose is the key differentiator in being a memorable brand that impacts people’s emotions and actions.
What’s your favorite purposeful company?
Currently one of my favorite purposeful companies is the Swedish company called Kivra which is a digital mailbox. In addition to facilitating and collecting letters in one place, they also contribute to a more sustainable society by switching from paper receipts to digital receipts.
What’s the most satisfying part of your work?
The most satisfying part of my work is knowing that I contribute to a better experience for consumers all around the world, by influencing brands to truly understand and prioritize people’s needs.
