Hanna Rondahl
Strategy Consultant

I’ve worked with business development, business analysis and growth strategies in the fashion industry. I’m especially interested in the retail industry, market trends and consumer insights.

I have a M.Sc. in Business and Management and B.Sc. in Business and Economics from Stockholm School of Economics. I completed exchange studies at ESADE Business School in Barcelona, Spain.

—In times when consumers increasingly demand companies to stand up for the issues they are passionate about, having a purpose is a way for companies to connect to its customers and other stakeholders. Hanna Rondahl

Do you have a favorite purposeful company?

IKEA. For democratizing interior design and for their “Where life happens” concept that shows that IKEA’s products can help, solve or improve all kinds of emotional everyday problems.

What does purpose for companies mean to you?

In times when consumers increasingly demand companies to stand up for the issues they are passionate about, having a purpose is a way for companies to connect to its customers and other stakeholders. We know that people to a better extent consume, recommend and connect themselves with brands that also serve a purpose to create a better world, why a clear and authentic purpose will help companies to create strong customer relationships.

I believe that company purpose is what today differentiates companies and can provide competitive advantages. A thoughtful purpose can connect companies with consumers, which can lead to a win-win situation for the companies, the consumers and the society as a whole.