I’m passionate about engaging organizations in creating value for others.
I have 15+ years experience of brand & business development within various industries and geographies, both B2C and B2B. I am proud of my mix of “reality” and consulting, since it helps seeing what really matters for a client and enables me to bring loads of deep experience to the table.
I have a M.Sc. from Chalmers University of Technology and of lately I am also a professional coach.
—I guess the power of the purpose, and the strong engagement, comes from the combination of being spot on a customer challenge and a society challenge.
I am really proud of having played a key role in the implementation of the Volvo Cars brand strategy, when transforming the brand into a global premium alternative. One key to that success were the strong consumer insights about premium car buyers, where we built the new positioning on. Another focus point was the strong ownership we secured in key functions for realizing the change.
I love the way Vattenfall has embraced their purpose of enabling fossil free living within one generation. I guess the power of the purpose, and the strong engagement, comes from the combination of being spot on a customer challenge and a society challenge.
I get a lot of inspiration and energy from start-ups who grasp the opportunity to solve real problems in society in novel and smart ways. Some examples are 1928 Diagnostics, Sigmastocks and Trine. These entrepreneurs show the width of opportunities that exist, if you are open minded.