I am a Client Leader with experience from building global brands in Europe and Asia. I gained this experience across industries including FMCG, retail, fashion, telecom, finance, digital services, spirits and automotive.
I am passionate about building purposeful brands, where my main expertise is in brand strategy, consumer insight and innovation. I previously worked with companies such as Mercedes-Benz China, H&M Group, Pernod Ricard, Telia Company, SEB, PostNord and Axfood.
I have a MSc. In Industrial Engineering and Management from Institute of Technology at Linköping University, whith a specialization in Industrial Marketing, Project Management & Innovation.