I am specialized in business and brand strategy, concept development and data driven decision making. I have a special interest in the FMCG industry, consumer insights and new market trends. I have a passion for driving purposeful business development by solving real problems for people and society.
I have international experience from working with several global companies at Lynxeye and from my previous jobs at Procter & Gamble, L’Oréal and Orkla. I have a M.Sc. degree in Business & Management and a B.Sc. degree in Business & Economics from Stockholm School of Economics.
—The most satisfying part of my work is to have the opportunity work with so many interesting companies and challenging projects, focusing on driving purposeful business development. And, of course, my inspiring colleagues.
For me a purposeful company is solving real problems for people and society. They do this by creating followership, having a genuine desire to transform the industry and always challenging the status quo.
My favorite purposeful brand is Nike, because of their inspiring vision and innovative product and service benefits. For me, Nike is more than a brand or a pair of nice sneakers, it’s about leading a movement!