I’m a designer by trade, with craftsmanship and aesthetics close to heart, but my role as a Creative Director is more holistic – aiming to direct and design the entire customer experience.
As a Creative Director, I’ve curated global master brands like Absolut, Winsor & Newton, Gant, Securitas and defined the Stockholm city brand experience. I’m a guest lecturer at Berghs School of Communication and my agency experience includes Jung von Matt (DE), La Comunidad (US), CNA (UK) and Essen International (SE).
—All projects that include a transformation from product to brand are bound for success. It's equally true for both established market leaders and young start-ups.
TextTV – a brand experience that’s honest, functional and reduced to its core. Consistent usage of two strong visual assets – typography and color. None of them are trying to be persuasive.
Living a life with a clear purpose is rewarding. Living without is simply not. A company without a purpose is an empty shell without a clear direction, not knowing where to begin or end. But with a purpose the company can guide individual and societal purposes on a local or a global scale, making it even more valuable.
All projects that include a transformation from product to brand are bound for success. It’s equally true for both established market leaders and young start-ups.