Carl du Rietz
Designer
I am a multidisciplinary Graphic Designer, specialized in making sure that a brand‘s visual appearance aligns with their purpose and vision. I have been an avid craftsman of ideas since a young age, which led me to practicing design as a profession.
Over the years, I‘ve had the privilege to work at various global design and branding agencies, where I‘ve created visual experiences for some of the world‘s best known brands, such as Netflix, Samsung and Absolut to name a few.
—I truly believe in collaboration and I think that it‘s a crucial part in creating great ideas and groundbreaking design.
Do you have a favorite purposeful company?
My favorite purposeful company at the moment is Oatly. I remember what Oatly was and what they looked like back in the day. It‘s quite astonishing to see what an impact their brand and design update did for their business.
It really proves what change a redesign can achieve. Both in terms of business, but also how it can change peoples behavior.
What’s the most satisfying part of your work?
That is when you start something from zero and through continuous sketching, testing and discussion end up with something that really works. I truly believe in collaboration and I think that it’s a crucial part in creating great ideas and groundbreaking design.
