Anna Björk
Client Leader

With hands on operational experience from working on several brands, categories and geographies, my skill sets lies within brand strategy, product and commercial innovations and brand executions. Examples would be international consumer goods experience, brand strategy, trend mapping and portfolio optimization including activities prioritization.

I have more than 12 years of professional experience of business and brand strategy, both as a line manager at Procter & Gamble and as a consultant.

—Purpose for companies means striving to do good and take responsibility beyond the impact you directly create. Anna Björk

What’s your favorite purposeful company?

McDonald’s. For the transformation they have gone through, providing healthier options to meet the demands in society and do the right thing.

What’s the most satisfying part of your work?

Getting to work with bold changemakers across geographies and industries together with smart and inspiring colleagues that I have so much fun with.

What industry currently inspires you at the moment?

The postal/logistics industry and the huge shift that is happening driven by new demands from e-commerce.