Volkswagen is a major German automobile manufacturer, founded in 1937.
Volkswagen
Industry Automotive
Geography Canada
Impact 35% sales growth in Canada
Volkswagen came to Lynxeye with the wish to grow faster than the market in Canada.
Challenge
Volkswagen came to Lynxeye wanting to step up and go from a steady market share to growing faster than the market in Canada.
Response
Lynxeye defined buyer profiles and brand strategy, which directed model development, communication strategy, online and dealership experience. We also led 18-months’ planning of the internal implementation.
Impact
Volkswagen’s sales in Canada were up 35% through the first three months of 2018, and the new models have won multiple design awards.
