Spotify is the world’s most popular audio streaming subscription service with more than 400 million users, including 180 million subscribers, across 184 markets.
Spotify
Industry Media and entertainment
Geography United States
Impact 0 to 1 million paid subscribers in 6 months
Spotify came to Lynxeye for support with positioning when they were about to enter the US market.
Challenge
Spotify came to Lynxeye with the wish to replace Apple Music as the number one choice in digital music for Americans.
Response
Lynxeye unlocked key market insights and developed winning positioning for Spotify in the catalytic US market.
Impact
Spotify launched in the US in July 2011 and exceeded 1 million paid subscribers in the US before the end of 2012. This, at a time when total number of paid subscribers was 5 million.
