Spotify gained 1 million paid subscribers in first 18 months

Media and entertainment
United States

Spotify came to Lynxeye for support with positioning when they were about to enter the US market.

Today, Spotify is the world’s most popular audio streaming subscription service with more than 400 million users, including 180 million subscribers, across 184 markets.


Spotify came to Lynxeye with the wish to replace Apple Music as the number one choice in digital music for Americans.


Lynxeye unlocked key market insights and developed winning positioning for Spotify in the catalytic US market.


Spotify launched in the US in July 2011 and exceeded 1 million paid subscribers in the US before the end of 2012. This, at a time when total number of paid subscribers was 5 million.


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