Nordnet is a leading pan-Nordic digital platform for savings and investments. A a market challenger, Nordnet uses innovation, simplicity and transparency to provide private savers with access to the same information, tools and services as professional investors.
Nordnet
Industry Banking
Geography Nordics
Impact Steady 10–15% growth of customer base YoY
Nordnet came to Lynxeye with a need to clarify its role in the market and amp up its growth rate. Since then, Nordnet has steadily grown into a leading online broker in the Nordics.
Challenge
Nordnet turned to Lynxeye with a need to clarify its role in the market and amp up its growth rate by attracting more new customers.
Response
Lynxeye segmented the Nordic bank market and identified a distinct target group for Nordnet’s future growth. A brand strategy was developed around a purpose aiming to put people in the driver’s seat of their savings and investments.
Impact
Nordnet became a leading online broker in the Nordics, steadily growing their customer base with 10–15% YoY. It was named Bank of the Year in both 2017 and 2022.
