Martell is the world’s number one international prestige cognac. It was founded way back in 1715 and is since 2001 part of Pernod Ricard.
Martell
Industry Spirits
Geography China
Impact From 1.9 to 2.6 million cases sold
Pernod Ricard came to Lynxeye for support with securing continued growth in China for Martell Cognac.
Challenge
Pernod Ricard came to Lynxeye when they wanted to secure continued strong growth in China and turn Martell Cognac into a global prestige brand in the Pernod Ricard portfolio.
Response
Lynxeye identified key growth markets and developed a brand and portfolio strategy to meet consumer aspirations in those markets, which fed into a re-design of the brand and a portfolio expansion.
Impact
Martell grew from 1.9 million cases to 2.6 million cases with substantial sales contribution from earmarked markets.
