Martell grew from 1.9 million cases to 2.6 million cases
- Industry
Spirits
- Geography
China
Pernod Ricard came to Lynxeye for support with securing continued growth in China for Martell Cognac.
Martell is the world's number one international prestige cognac. It was founded way back in 1715 and is since 2001 part of Pernod Ricard.
Challenge
Pernod Ricard came to Lynxeye when they wanted to secure continued strong growth in China and turn Martell Cognac into a global prestige brand in the Pernod Ricard portfolio.
Response
Lynxeye identified key growth markets and developed a brand and portfolio strategy to meet consumer aspirations in those markets, which fed into a re-design of the brand and a portfolio expansion.
Impact
Martell grew from 1.9 million cases to 2.6 million cases with substantial sales contribution from earmarked markets.
Contact
Want to know more? Talk to us about our work for Pernod Ricard and Martell, for other spirits companies, or what we can do for your business.
