Lotus is a British manufacturer of sports and racing cars founded in 1948. It is part of Geely group since 2017.
Lotus
Industry Automotive
Geography Global
Impact 4.4% global sales growth
Lotus came to Lynxeye to become a leading global sports car brand in terms of both size and recognition.
Challenge
Lotus came to Lynxeye after getting Geely as new owner. It wanted to take on Porsche and become a leading global sports car brand, both in terms of size and recognition.
Response
Lynxeye provided unique insights on brand, product and business and set new positioning, direction, as well as brand and product strategy.
Impact
Lotus saw 4.4% global sales growth and regional growth in key markets, USA 32% and China 28%, in 2020 vs. 2019. Two new models, Evija and Emira, were launched along with electric SUV’s.
