Founded in 2011, Dynamic Code develops health and diagnostic tests based on advanced DNA technology.
Dynamic Code
Industry Health
Geography Europe
Impact Sales up 67% YoY
Dynamic Code needed to fuel future business growth. Lynxeye provided unique customer, market and business insights that fed into a new market positioning and brand strategy.
Challenge
Dynamic Code came to Lynxeye at the growth point where they wanted to pause, think and define a clear brand strategy that could fuel future business growth.
Response
Lynxeye provided Dynamic Code with unique customer, market and business insights that fed into a new market positioning and brand strategy.
Impact
Dynamic Code saw outstanding sales growth in 2021, with a clarified market role and implemented brand strategy. Sales in 2021 were up 67 percent compared to 2020.
