Volkswagen saw a 35% sales increase in Canada over three months

Industry
Automotive
Geography
Canada

Volkswagen came to Lynxeye with the wish to grow faster than the market in Canada.

Volkswagen is a major German automobile manufacturer, founded in 1937.

Challenge

Volkswagen came to Lynxeye wanting to step up and go from a steady market share to growing faster than the market in Canada.

Response

Lynxeye defined buyer profiles and brand strategy, which directed model development, communication strategy, online and dealership experience. We also led 18-months’ planning of the internal implementation.

Impact

Volkswagen’s sales in Canada were up 35% through the first three months of 2018, and the new models have won multiple design awards.

Contact

Want to know more? Talk to us about our work for Volkswagen, for other car companies, or what we can do for your business.

Get in touch