Volkswagen saw a 35% sales increase in Canada over three months
- Industry
Automotive
- Geography
Canada
Volkswagen came to Lynxeye with the wish to grow faster than the market in Canada.
Volkswagen is a major German automobile manufacturer, founded in 1937.
Challenge
Volkswagen came to Lynxeye wanting to step up and go from a steady market share to growing faster than the market in Canada.
Response
Lynxeye defined buyer profiles and brand strategy, which directed model development, communication strategy, online and dealership experience. We also led 18-months’ planning of the internal implementation.
Impact
Volkswagen’s sales in Canada were up 35% through the first three months of 2018, and the new models have won multiple design awards.
Contact
Want to know more? Talk to us about our work for Volkswagen, for other car companies, or what we can do for your business.
