Dynamic Code saw outstanding sales growth with new brand strategy

Industry
Health
Geography
Europe

Dynamic Code came to Lynxeye with the need for a new brand strategy.

Founded in 2011, Dynamic Code develops health and diagnostic tests based on advanced DNA technology.

Challenge

Dynamic Code came to Lynxeye at the growth point where they wanted to pause, think and define a clear brand strategy that could fuel future business growth.

Response

Lynxeye provided Dynamic Code with unique customer, market and business insights that fed into a new market positioning and brand strategy.

Impact

Dynamic Code saw outstanding sales growth in 2021, with a clarified market role and implemented brand strategy. Sales in 2021 were up 67 percent compared to 2020.

Contact

Want to know more? Talk to us about our work for Dynamic Code, with other health companies, or what we can do for your business.

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