Aarke is expanding in pursuit of its future customer

Consumer products

Aarke came to Lynxeye wanting to identify and get to know its future customer. 

Aarke is a Swedish design company founded in 2013 that designs premium home essentials engineered to elevate everyday routines.


Aarke came to Lynxeye at a time when its current products were performing well in the market, but the team wanted to identify and understand its future customer, from whom their main growth would come in the coming years.


Lynxeye designed a segmentation study and process to define a meaningful positioning and strategy for Aarke, as well as provided guidance for how the organization should prioritize among initiatives.


Aarke has broadened its product portfolio during 2022 and continues an expansive and international growth journey for the brand.


Want to know more? Talk to us about our work for Aarke, for other consumer product brands, or what we can do for your business.

Get in touch