Bentley Motors is a British manufacturer and marketer of luxury cars and SUVs founded in 1919.
Bentley
Industry Automotive
Geography Global
Impact Best selling nameplate in history
Bentley came to Lynxeye to clarify their positioning and product strategy.
Challenge
Bentley came to Lynxeye to find a positioning and product strategy, after concluding that they were “stuck” between heritage and the high-tech demands of prestige car buyers.
Response
Lynxeye uncovered a buyer segment with equal love for heritage and technology, that proved the potential of the Bentayga SUV in the portfolio.
Impact
Bentayga today accounts for more than 60% of total production and became the best selling nameplate in the century-old history of Bentley just 3 years after its inception.
