The best selling nameplate in the century-old history of Bentley
- Industry
Automotive
- Geography
Global
Bentley came to Lynxeye to clarify their positioning and product strategy.
Bentley Motors is a British manufacturer and marketer of luxury cars and SUVs founded in 1919.
Challenge
Bentley came to Lynxeye to find a positioning and product strategy, after concluding that they were “stuck” between heritage and the high-tech demands of prestige car buyers.
Response
Lynxeye uncovered a buyer segment with equal love for heritage and technology, that proved the potential of the Bentayga SUV in the portfolio.
Impact
Bentayga today accounts for more than 60% of total production and became the best selling nameplate in the century-old history of Bentley just 3 years after its inception.
Contact
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