ACO became a leading skincare brand in the Nordics
- Industry
Consumer products
- Geography
Nordics
ACO Nordic came to Lynxeye for support with defending their growth in the face of increasing competition.
ACO is a eco conscious Nordic skincare brand established in 1939 sold exclusively at pharmacies.
Challenge
ACO came to Lynxeye in a situation where they were facing a rapidly evolving market landscape with intensified competition. They experienced that their market position was being challenged from multiple directions.
Response
Lynxeye helped ACO Nordic find a way to target a younger group of customers, without alienating their current base. Targeting was made actionable by developing a new brand strategy that included an implementation plan.
Impact
ACO Nordic went from being a small-scale supplier to pharmacy chain Apoteket, to being a leading skincare brand throughout the Nordic region.
Contact
Want to know more? Talk to us about our work for ACO, for other beauty companies, or what we can do for your business.
