Aarke is a Swedish design company founded in 2013 that designs premium home essentials engineered to elevate everyday routines.
Aarke
Industry Consumer products
Geography Global
Impact Broadened product portfolio
Aarke partnered up with Lynxeye to define positioning, strategy and initiative roadmap and is now expanding internationally, in pursuit of its future customer.
Challenge
Aarke came to Lynxeye at a time when its current products were performing well in the market, but the team wanted to identify and understand its future customer, from whom their main growth would come in the coming years.
Response
Lynxeye designed a segmentation study and process to define a meaningful positioning and strategy for Aarke, as well as provided guidance for how the organization should prioritize among initiatives.
Impact
Aarke has broadened its product portfolio during 2022 and continues an expansive and international growth journey for the brand.
